Focus on Marketing at Stanford

#1 Best B-School A quick glance at Stanford Graduate School of Business: currently ties in first place (with Harvard Business School) as the best business schools, according to US News World Report (March 2012). It was ranked #2 for entrepreneurship, for management, for nonprofit management, and #3 for marketing (tied with Duke Fuqua), Production/Operations, and Supply Chain/Logistics.   Stanford GSB Class of 2014 Student Profile: Marketing Consumer Products 6716 people applied to Stanford GSB in 2012; 398 matriculated as new students this fall. Students admitted this year have an average of 4.2 years of work experience. The average GMAT score for the class of 2014 is 729. Previous industry experience related to marketing: 8% entered Stanford with industry experience in Consumer Products Services; Significant other elements of the class worked in industries like media and entertainment or high tech and could also have been working in a marketing capacity, but the statistics don’t reveal previous function. Stanford Academics Related to Marketing/Consumer Products The Stanford GSB curriculum, which is based on the â€Å"noble calling† of management, is individually tailored according to work experience, background, and career goals. During the first year students choose from a â€Å"menu† of required courses (see detailed first year curriculum here) and during the second year students build their own curriculum of electives (see details on the second year curriculum here). The marketing-related required courses are: Data Analysis and Decision Making Marketing Microeconomics Strategy Beyond Markets Other marketing courses include: MKTG  240. Marketing Management MKTG  335. Product Launch MKTG  344. Marketing Research MKTG  353. Social Brands MKTG  355. Designing Happiness MKTG  365. Marketing Analytics MKTG  375. Consumer Behavior MKTG  526. Marketing Research for Entrepreneurs MKTG  532. Persuasion MKTG  536. Entrepreneurial Ventures in Luxury Markets MKTG  547. Strategic Marketing Communication MKTG  555. Designing Happiness MKTG  641. Behavioral Research in Marketing I MKTG  642. Behavioral Research in Marketing II: Consumer Behavior MKTG  644. Quantitative Research in Marketing MKTG  645. Empirical Analysis of Dynamic Decision Contexts MKTG  646. Bayesian Inference: Methods and Applications MKTG  661. Attitudes and Persuasion GSBGEN  542. How to Tell a Story. 1 Units GSBGEN  543. The Power of Stories in Business. 1 Units. GSBGEN  562. Sports Marketing Research Centers and Global Opportunities for Marketing at Stanford Behavioral Lab Center for Leadership Development and Research All Stanford GSB students are required to fulfill the Global Experience Requirement, which provides GSB students with an experiential learning opportunity to broaden students’ â€Å"understanding of the global context of business.† Clubs for Stanford Marketing Students Travel and Hospitality Club Arts, Media and Entertainment (AME) Marketing Club Real Estate Club Retail Club Sales Club Family Business Club Marketing Hiring Stats at Stanford GSB 17% of the class of 2011 graduates secured jobs with a marketing function. See details below. Function Percent Median Base Salary ($) Median Signing Bonus ($) Brand/Product/Marketing Manager 8 98,000 20,000 Business Development 5 115,000 N/A Product Development Manager 3 112,500 35,000 Marketing, Other 1 100,000 N/A For internships, 23% of class of 2012 students obtained marketing positions. Details are as follows: Function Percent Median Monthly Base Salary ($) Brand/Product/Marketing Manager 10 6,031 Business Development 7 5,406 Product Development Manager 3 6,450 Marketing, Other 4 6,223 To see the broad array of companies recruiting at Stanford, please see Recruiting Organizations 2010-2011. Are you applying to Stanford Graduate School of Business? Please see our Stanford B-School Zone and Stanford Application Packages for more information on how Accepted.com can help you get accepted. //